Your music technology store since 1984

In a time of infinite online shopping options, Kraft Music remains a leading, trusted, and respected music technology store in the United States. Founded in the late 1970s by Roger Kraft, we incorporated and became Kraft Music in 1984. Having started as a boutique keyboard and synthesizer shop serving the Milwaukee area, Kraft Music embraced all of the new technological advances being made in the industry. More advancements continued in 1994 when Roger’s son, Ben, began assisting fellow keyboard players through online chat rooms, newsgroups, and websites. This early Internet presence helped establish Kraft Music as one of the oldest and most trusted online music retailers!

Fast forward to today and Kraft Music is one of the Top 25 Music Retailers in the United States, named by Music Trades. The company is now owned and operated by Ben Kraft, successfully navigating the ever-changing world of e-commerce. We are honored to have received many accolades over the years due to our tremendous growth and dedication.

Located just outside of Milwaukee in Franklin, Wisconsin, we are centrally located to serve the entire United States. We are staffed almost entirely by active musicians, so we empathize and understand the needs of our customers, giving you the same friendly “Ma & Pa” service Kraft customers received back in 1984. Our family-owned business continues to create more music-makers, providing the best customer experience.

We invite you to join the thousands of gigging musicians, hobbyists, beginners, and enthusiasts who have chosen Kraft Music as their music technology store. We can’t wait to serve you!

Meet Our Sales Advisors



Founder, Roger Kraft

Roger performs as a keyboard player, organist, and trumpeter in multiple bands and as a solo act from the time that he’s a teenager. He’s always “ahead of the curve,” pushing the limits of the organ and synthesizer products available at the time. He created this custom organ in 1978 that included the guts of a Hammond B3, a Moog Satellite, Minimoog, and an ARP String Ensemble. This creation later surfaces in 1999 as Keyboard Magazine’s featured “Keyboard of the month.”


The Beginning of “Kraft Keyboards”

Roger's interest in music and technology takes him into the music product business, as he sees a need for a store focused on the latest gear. Kraft Keyboards is incorporated, serving musicians seeking analog, digital, hi-tech synthesizers, keyboards, recording gear, and the newly created computer-music category of products. This "store-within-a-store” is first located in West Allis, WI, inside Ralph Hanzel Music.


Milwaukee’s Eastside Synth Store

Shortly after incorporating, Kraft Keyboards relocates to Milwaukee's Eastside, which quickly became THE technology store to visit in southeastern Wisconsin. Clients drove long distances to put their hands on new technology, such as the Emu Emulator, Ensoniq EPS, Roland D-50, and Korg M1, MOTU Performer and others.


The Internet

Roger’s son Ben joins Kraft Keyboards to begin serving musicians throughout the U.S. while utilizing the internet and services like AOL™, CompuServe™, and Usenet newsgroups.


First Website

Kraft's first website was born in 1995, and the name was changed to "Kraft Music" to broaden the scope of what the company could be.


New Brookfield Location

Web business grows and forces a move, as the current small space could not handle the growing business.


Secure E-commerce Site Launched

The first secure e-commerce site is created, and begins a couple of decades of growth and expansion.


Second Generation

Roger sells the business to son Ben, and Kraft Music focuses on its e-commerce future.


Larger Facility Built

Once again, Kraft runs out of space and is forced to move. This time, a much larger facility was built, allowing for much room for expansion.


Top 200

Kraft Music’s growth propels us to the esteemed Music Trades list of Top 200 Musical Instrument Dealers.



The Kraft Music YouTube Channel begins. 100+ Million views later, it remains a major part of our day-to-day efforts.


Distribution Center

Double-digit year over year gains, yet again, puts a squeeze on space. Kraft Music opens their first dedicated Distribution Center nearby in Franklin, WI.


Guitars for Vets

Our relationship with “Guitars For Vets” begins with a donation from Ben and Nikki Kraft of (100) Yamaha FG Acoustic Guitars.


More Growth

The Milwaukee Business Journal includes Kraft Music as one their “Fastest Growing Firms."


Dealer of the Year

National magazine publisher Music & Sound Retailer names Kraft Music the “Single Store Dealer of the Year."


Oakwood Park Headquarters

Oakwood Park Headquarters - A new goal has been achieved! In March of 2018, we moved our entire team into a 72,000 square foot facility that combines Sales, Marketing, and Fulfillment.


Kraft Music’s 35th Anniversary!

Special thanks to all of our customers, friends, vendors, and employees - our team - who have supported us during this journey.


We’ve hit another milestone - 40 years in business!

We could not have done it without our customers, employees and vendor partners.

Kraft Music and Guitars for Vets

Since 2012, Kraft Music has been working closely with Guitars for Vets, a 501(c)3 non-profit organization founded in Milwaukee, Wisconsin in 2007. Now operating more than 140 chapters in 40 states across the country (and abroad), Guitars for Vets has refined a guitar instruction program aimed at providing a unique and supportive experience for Veterans who struggle with physical injuries, PTSD, and other emotional distress. Kraft Music is responsible for all of the logistics regarding warehousing, packing, and shipping the guitars that are awarded to graduates of this remarkable program. We are proud to serve the veterans who have selflessly served our country. To learn more about Guitars For Vets, visit their website at

Nikki and Ben Kraft donating our first 100 guitars in 2013 to Patrick and Eric of G4V

Nikki and Ben Kraft donating our first 100 guitars in 2013 to Patrick and Eric of G4V.

Performance by Guitars For Vets Graduates

Performance by Guitars For Vets Graduates.


  • 2023, Reverb Marketplace “Top 300 Seller”
  • 2022, Newsweek, “Best Online Shops, Musial Equipment Category"
  • 2018, Kawai “Dealer of the Year - Professional Products
  • 2017, Music & Sound Retailer “Single-Store Dealer of the Year”
  • 2017, Casio - “2017 Key Partner”
  • 2016, Kawai “Dealer of the Year - Professional Products”
  • 2016, Presonus “Dealer of the Year”
  • 2016, Korg USA “Dealer of the Year
  • 2015, Kawai “Dealer of the Year - Professional Products”
  • 2015, Korg USA Key Note Award - Commitment to Excellence
  • 2014, Alfred Music “Premier Dealer”
  • 2014, Milwaukee Business Journal - “Fastest Growing Firms”
  • 2014, Nord “Record Sales Achievement Award”
  • 2014, Roland/Boss - Outstanding Achievement
  • 2014, On-Stage “Dealer of the Year” award
  • 2017, Roland/Boss - Sales Excellence
  • 2014, Kawai “Dealer of the Year - Professional Products”
  • 2013, Music Inc. “Retailer Excellence Award”
  • 2013, Moog Music, Inc. “Dealer of the Year - Midwest Region”
  • 2013, Korg USA Key Note Award - Commitment to Excellence
  • 2012, Korg USA Key Note Award - Commitment to Excellence
  • 2012, Music Inc. “Retail Excellence Award”
  • 2011, Fender Passport “Top 10 Sales Performer”
  • 2011, Korg USA Key Note Award - Commitment to Excellence
  • 2010, Music Inc. “Retail Excellence Award - Best Niche”
  • 2009, Music Trades “Top 200"